Protect Your Goodwill from Counterfeiters & Online Threats
In today’s increasingly interconnected digital economy, a brand’s reputation is one of its most valuable assets. Yet this goodwill is constantly at risk—from counterfeit products circulating in physical markets to online misuse capable of damaging consumer trust within seconds.
At Kadasa IP, we help businesses and individuals protect their trademarks, commercial identity, and digital presence through a comprehensive approach that combines legal enforcement, preventive strategy, and reputation management.
Counterfeiting continues to pose a significant challenge in Saudi Arabia and the wider Gulf region, undermining consumer confidence and causing substantial commercial losses. We work closely with the Saudi Authority for Intellectual Property (SAIP), the Zakat, Tax and Customs Authority (ZATCA), the Ministry of Commerce, and other government agencies to intercept counterfeit goods at borders and throughout distribution channels.
Our role includes preparing and coordinating administrative complaints, supporting authorities during market inspections, and managing civil and criminal actions to ensure that our clients’ rights are fully protected from the point of entry to retail environments.
These challenges have evolved in the digital world as well.
As commerce shifts online, brands face new forms of infringement, including domain-name misuse, unauthorized e-commerce listings, online defamation, data breaches, and privacy violations. Kadasa IP advises clients on all aspects of internet and entertainment law, with deep experience in the Saudi Anti-Cybercrime Law, the Personal Data Protection Law (PDPL), and global digital compliance standards.
We represent production companies, content creators, and digital platforms in matters involving entertainment contracts, performers’ rights, publicity rights, and online reputation management. When disputes arise, our lawyers act promptly to request takedowns, pursue damages, or negotiate settlements that safeguard our clients’ commercial and moral interests.
Our philosophy emphasizes prevention as much as enforcement.
Kadasa IP works with clients to design internal compliance frameworks, monitor potential online threats, and establish clear reporting and response procedures. By doing so, we ensure that your brand reputation—an essential driver of your success—remains protected across both physical and digital landscapes.
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Contact management
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Automate repetitive tasks
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Improve customer retention
