ICLG Trademarks 2019

Saudi trademark law has provisions on criteria to establish a wellknown trademark. According to the law, the fame of the mark shall be determined by the extent of its recognition by the concerned consumers as a result of its promotion, the length of period of registration or use thereof, the number of countries of registration or the fame or the value of the mark and the extent of its impact in the promotion of goods or services which the mark is used to distinguish.